Ticketmaster Teams With Dapper Labs’ Flow Blockchain For Live Event NFTs
Tickets have been associated with NFTs but have been largely untapped from some of the major conglomerates in the ticketing business to date. Ticketmaster could be looking to really get in the mix, however, with a renewed effort this week; Ticketmaster and Dapper Labs, creators and operators of the Flow blockchain, announced a partnership to spur growth in live event NFTs. Ticketing is often cited among NFT advocates as one of the top potential use cases among NFTs beyond jpegs. Can ticketing unlock the next level of utility? A dominant powerhouse like Ticketmaster will be as strong as an advocate as humanly possible in the category. Let’s take a look at what we know from the newly budded partnership. Ticketmaster’s Approach: How Dapper Can Help Innovate Ticketmaster, which is owned by live event leader Live Nation, is showing more major strides into pursuing NFT engagement with this latest Dapper Labs partnership. To date, Ticketmaster has utilized Flow for a one-time digital asset...